BHG Singapore believes that retail has developed from only rapid sales and shop floor goods to a more interactive retail experience with customized facilities, digital touch point retail theatrics and a smooth transition from discovery, exploration and purchase, both offline and online.

One of the significant achievements of this transition, which BHG plans to continue pushing over the next few years, is the renovation of the BHG 13,000 square feet Flagship Store at Bugis Junction Level one.

Today’s beauty shoppers have formed a far more diverse, wider and complex collection of tastes, with ever-changing patterns collection and real-time sharing on social media on a daily basis. BHG ‘s flagship Beauty Hall at Bugis Junction Level 1 has doubled the number of beauty brands to meet these needs, from 48 brands to 94 brands, and widened the beauty categories with a curated range at affordable prices of international beauty brands and nature-inspired brands. The new counter design creates a store-in-store experience that encourages exploration and offers a more private and welcoming section for personalised consultation.

A unique retail concept curated by BHG, Beauty LibraryTM is dedicated to natural influenced beauty labels ranging from skin care, body care, beauty equipment and socially responsible teas. At the launch, Beauty LibraryTM houses 20 labels inspired by nature, including 14 BHG-exclusive brands. It also features an immersive digital touch-point Lift & Learn that provides a fast and easy way for shoppers to learn more about the items in question. Only pick up a product that interests you to find out more about it and make product comparisons! For quick check-out, simply scan the QR code on the screen to access the e-commerce page!

New Spa Experiences

BHG Bugis Beauty Hall provides seasoned spa cabins as well as a dedicated advisory area for the first time. Shoppers will enjoy spa treatments from brands such as Clé de Peau Beauté, SkinCeuticals, Clarins, Sisley and Decorte.

Be rewarded when you shop at the refreshed Level one, BHG Bugis

More reasons for you explore and shop in the refreshed BHG Bugis Level one!

From 30 October 2020 – 1 November 2020, shoppers will receive additional Beauty Vouchers worth up to $150 with beauty purchase:-
$20 beauty voucher with minimum $250 nett spend
$50 beauty voucher with minimum $500 nett spend

$150 beauty voucher with minimum $1,000 nett spend

Shoppers will be rewarded with more Gift-with-purchase as they shop in BHG Bugis Level one.
Receive a complimentary bottle of HoneyWorld® Drink Me honey drink with minimum purchase of $100

Beauty Bag giveaway will be given out to shoppers with minimum net purchase of $300.

Pay with ​hoolah​ to receive additional $10 voucher with nett spend a minimum of $150 storewide in BHG Bugis

Use contactless payment now! With ​Favepay​, shoppers receive additional $10 Fave Credits in their e-wallet when you spend a minimum of $200 storewide in BHG Bugis

Join us as a ​BHG member​ to be the first shop in the revamped level one and get hold of additional vouchers and credits on 29 October 2020

In partnership with Bugis Junction and exclusively for ​CapitaStar Members​, from 6 – 8 November 2020: Receive additional $5 eCapitaVoucher with minimum $150 nett spend in a single receipt, to redeem, shoppers will scan receipt via the CapitaStar app.


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